Upper Jay is in the southernmost part of the Town of Jay, upstream from Jay (hence the name Upper Jay) on the east branch of the Au Sable River. While Upper Jay is the smallest of the hamlets, it at one point in time may have been the most visited hamlet, as it was home to the Land of Make-Believe amusement park by Arto Monaco. Like the other hamlets, Upper Jay can boost with a lot of history, in fact it has 3 buildings listed on the National Historic Registry; the Keith and Branch Ford Motors Factory and Showroom, Wells Memorial Library, and Wellscroft. Upper Jay is served by a volunteer fire department, a post office, and a library. Its business district includes the Town of Jay’s only larger lodging place, Brookside Motor Inn, Upper Jay Art Center and the very popular the Recovery Lounge, a creamery, restaurant, coffee roaster, among other smaller business’.